H&M COLLABORATION WITH RICHARD ALLAN’S UK ELECTION

#H&M COLLABORATION WITH RICHARD ALLAN’S UK ELECTION.
 
 
 
DETEKSIPOST.COM – BALI – H&M announces collaboration with the eclectic British brand Richard Allan, founded in 1962 and famous for its innovative scarves in bold designs, abstract patterns, and bright colors. Thursday. August 22, 2019.
 
The women’s clothing collection features the iconic Richard Allan print design that was redesigned in a fashionable way by the H&M team. Launched in stores all over the world, as well as online, starting today, August 22.
 
This collection is available in all H&M stores in Indonesia starting today.
 
With a variety of dresses, blouses, skirts, shirts, trousers and accessories, the Richard Allan x H&M collaboration is a collection of women’s clothing that is truly contemporary and offers an interesting 1960s atmosphere.
 
Designed by the H&M team, long and attractive silhouettes with details such as high necklines, wide cuffs and soft folds, while color palette and print designs revive the “Swinging 60s London”.
 
Richard Allan’s print designs used throughout the collection have been sourced from his extensive archive.
 
These designs include prints such as the lively Piccadilly, the flowing Paraph, Palme, which is based on trees and Sanaa, named after the historic city.
 
Patterns such as Muse, abstract representations of nine Greek mythological apes, and Scott, an interpretation of early plaits from the Scottish lowlands, the forerunner to modern Tartans, offer strong geometric patterns for contemporary forms.
 
“It’s amazing to know that my dad’s print design will be worn by a totally new audience – he must be happy, like me.
 
Lots of colorful designs that are relevant today, like when they were first compiled from the 1960s to the 1980s and the re-interpretation of H&M for the 21st century is an inspiring creation.
 
Hopefully it will open doors for new generations in new places, showcasing the extraordinary talent of Richard Allan, whose fingerprints are word for word for colorful chic, “said Cate Allan, creative director of Richard Allan London.
 
“Swinging London in the 1960s was an iconic era full of beautiful print designs and a happy spirit that is still felt today.
 
We are truly happy to be able to collaborate with one of the boldest print design designers today.
 
By taking this classic vintage print design from a scarf and rearranging it in a new context, pieces from the Richard Allan x H&M collection feel strong and feminine, but with a modern twist, “said Maria Östblom, head of womenswear design for H&M.
 
Further information about this collection can be seen at this link hm.com. Thank you and have a lovely day. (Team).