Shifting the Power of Strategic Communication in the Era of Digita Economy Conrad Bali

#;Elizabeth Goenawan Ananto, PhD, Founder of FIPRA;foto, deteksipost.com.
 
 
DETEKSIPOST.COM – Elizabeth Goenawan Ananto, PhD, Founder of FIPRA – Said the International Community Relations Meeting in the digital era, communication was wide open, stakeholders were more diverse with various interests. Strategic communication needs to be empowered in a more effective, sustainable and measurable way.
 
We see that digital technology changes people’s behavior so organizations need different communication strategies. “Elizabeth said.
 
One of the strategic roles of PR in organizational management is to communicate these changes and to anticipate the impact of changes that need to be handled by the organization to continue to gain public trust and support both internally and externally.
 
according to Elizabeth, IPR could broaden the horizons of stakeholders, rejecting the stigma that “PR is dead”. pR is strategic communication that really needs to develop its role and function in this digital era where there is multi-channel communication, which is fast-paced, which changes public behavior.
 
Elizabeth Goenawan Ananto, Ph.d, Add, For now the development of information technology requires that public relations actors be more proactive in facing the changing era. Founder of the International PR Summit Program Director from Trisakti University.
 
Once again, Elizabeth Goenawan Ananto, Ph.d. said, PR practitioners may be wrong but may not lie. At the International Public Relations Summit (IPRS) at Conrad Nusa Dua, Monday, November 5, 2018.
 
according to Elizabeth, the changes that occur now are very fast, we may be wrong but cannot lie, that’s the trend that is happening now. If we lie, we are targeted from other places, “he explained.
 
Elizabeth said, this is true, right now, the development of public relations in developing countries, especially in Indonesia, is still reactive.
 
so that in the era of disruptions due to the development of digital technology, according to him has formed new trends and changed the behavior of stakeholders. “said Elizabeth.
 
meanwhile, for this condition organizations or companies require more empowering Public Relations to respond to conditions that occur quickly and precisely.
 
“I have observed that so far the development of Public Relations is more reactive in nature, it should be proactive, because the development of citizen journalism is now so massive,” said Elizabeth.
 
Public Relations themselves, said Elizabeth, must expand their knowledge. not only mastering communication, but also multi-disciplinary in mastering social relations material.
 
The meeting was attended by 200 participants from various countries including, America, Australia, Canada, Gana, Japan and Indonesia.
 
said again, he wanted to build a roadmap for the development of public relations in an academic and professional manner. “So we want the voice of Indonesia to be heard by the world,” said Elizabeth.
 
whereas, for the meeting of the 2018 Public Relation (PR) practitioners or the International Public Relations Summit (IPRS) held in Bali, took place at the Conrad-Bali Hotel.
 
with our aim is to explore opportunities for global networks that lead to collaboration around the world, share new ideas and experiences from different countries’ perspectives and spread public relations performance standards in the global world.
 
Meanwhile, IPRS was launched in Bali after a decade of success in Public Relations Week Indonesia (2005-2014). Public Relations Week is the only education campaign in Indonesia that has been consistently carried out in 10 years to increase the knowledge of professionals, academics, students and related stakeholders.
 
with support mainly from leading professors and professionals: Dr. James E. Grunig, Dr. Don W. Stacks, Dr. Timothy Coombs, and Robert Grupp (USA), Dr. Roger Hayes (UK), and David Donohue (Australia) and founders committed to regulating IPR every two years.(TIM).